AI Visibility

The way AI describes your company is now your first impression.

SRD Intelligence measures and improves how large language models understand, reference and recommend your business.

Report · srdintelligence.com
SRD AI Visibility Index™
Illustrative report view
71
Index
ChatGPT
74
Gemini
61
Claude
68
Perplexity
82
Copilot
55
Visibility trend
+33 pts / 12 wks
Authority
64
Cited sources
Missing citations
128
Prompts unmentioned
Entity coverage
42%
Graph completeness
Technical
88
Machine readability
Prompt coverage
“best enterprise CRM for logistics”mentioned
“alternatives to <competitor>”not mentioned
“who leads AI visibility consulting”mentioned
The shift

Search became a conversation. Most companies were not invited.

Buyers increasingly ask AI systems what to buy, who to trust and which companies to consider. If your company is absent, misunderstood or poorly represented in those answers, the evaluation may begin without you.

Search
AI Answer
Consideration

AI Visibility determines whether your company becomes part of that answer.

Definition

How AI forms an understanding of your company.

AI systems build an understanding of a company from multiple signals across the web. The clearer, more consistent and more authoritative those signals are, the easier it becomes for models to identify and represent the company correctly.

Signals
What models read
WebsiteStructured DataLinkedInDirectoriesReviewsPRNewsBlogsPodcastsThird-party sources
Understanding
What models conclude
IdentityCategoryProducts & ServicesExpertiseAuthorityRelationships
AI Answers
What buyers see
MentionsDescriptionsCitationsRecommendationsComparisons
Methodology

The SRD AI Visibility Framework™

Five sequential stages. Each one produces evidence the next stage depends on.

01

Measure

Benchmark how leading AI systems currently identify, describe, cite and recommend your company across relevant buyer prompts.

02

Understand

Identify gaps, contradictions and weak signals affecting how AI systems interpret your company.

03

Optimize

Improve the owned digital sources and information architecture that machines use to understand your business.

04

Build Authority

Strengthen external evidence and third-party signals that support your company's expertise and credibility.

05

Monitor

Re-measure AI Visibility over time and track how model responses change.

Monitor → Measure

Measure. Improve. Re-measure.

The loop closes: monitoring feeds the next measurement cycle, because model behaviour changes without notice.

Start with an audit
Optimization layers

What we optimize.

AI Visibility is influenced by multiple layers of information. SRD Intelligence identifies which layers are limiting visibility and prioritizes the interventions with the highest relevance.

01

Entity & Brand Understanding

Clarify who the company is, what it does and how its products, services and expertise relate.

02

Website & Machine Readability

Structure important company information so machines can discover, interpret and connect it reliably.

03

Structured Data

Implement and improve machine-readable information about the organization, products, services, people and relationships.

04

Knowledge Architecture

Create clear relationships between entities, topics, expertise, products and supporting information.

05

Authority & Third-Party Signals

Strengthen independent evidence across relevant publications, directories, reviews, platforms and trusted sources.

06

AI Answer Presence

Track and improve whether the company appears accurately and competitively across relevant AI-generated answers.

These are optimization layers within the SRD AI Visibility Framework™, not separate standalone products.

Position

We do not optimize search engines. We optimize the knowledge AI trusts.

Traditional SEO
AI Visibility
Optimizes for
Ranking position
Answer presence
Unit of value
Clicks
Mentions and citations
Surface
Search result pages
AI-generated responses
Primary signals
Keywords, content and links
Entities, evidence and authority
Typical outcome
Traffic
Consideration

AI Visibility does not replace SEO. It addresses a different discovery layer: how AI systems understand and represent your company.

Entry product

The AI Visibility Audit

A structured baseline of how leading AI systems currently understand and represent your company — and where the strongest opportunities for improvement exist.

Get Your AI Visibility Audit
What you receive
01
AI Visibility Index

A baseline measurement of current AI visibility.

02
Model-by-model benchmark

Comparison across the AI systems included in the audit.

03
Prompt & category coverage

Analysis of where the company appears, where it does not, and how it is represented.

04
Competitor benchmark

Comparison against relevant competitors across selected commercial prompts.

05
Entity & authority analysis

Assessment of the signals supporting how AI systems identify and trust the company.

06
Technical AI-readiness analysis

Assessment of machine-readable website and structured information.

07
Prioritized optimization roadmap

A ranked list of recommended interventions based on the findings.

Insights

Research & Insights on AI Visibility.

Analysis of how AI systems discover, interpret and recommend companies — and what businesses can do about it.

ResearchHow ChatGPT decides which companies to recommend
Coming soon
AnalysisWhy structured data alone won't make a company visible in AI
Coming soon
Field noteWhat AI citations reveal about brand authority
Coming soon
ResearchHow to measure AI Visibility across model families
Coming soon
Questions

Answers before the call.

Find out how AI sees your company.

Start with an AI Visibility Audit and establish your baseline.

Get Your AI Visibility Audit
Contact

Book an AI Visibility Audit.

One call to define scope, then a structured baseline of how AI systems currently understand and represent your company.

audit@srdintelligence.com
Response within one business day